Leadership, “Reputation Matters” Forbes, August 6, 2015
When a crisis hits, how you respond in the first 15 minutes can make or break your organization – and your reputation.
While we all know that crisis management training is critical for leaders and boards today, much of it still tends to be shopworn, focusing on the lessons of yesterday. The new climate of ultra urgency is rarely emphasized sufficiently.
Yet I have found that in those first 15 minutes of a crisis your response must be exactly the right message, delivered in exactly the right words, to the right audiences, in just the right way – or you will have to deal with your mistakes for days, weeks, even months to come.
Immediate response and indelible accountability – that’s a tall order for any leader. […read more]
