Leadership, “Reputation Matters,” Forbes, December 31, 2017
The past several weeks have seen a string of mounting customer allegations against Apple, accusing the company of planning the obsolescence of its older 6 series iPhones through its last updates that limited those phones’ battery power and slowed them down significantly.
After radio silence, on Thursday December 28th, Apple finally posted a plausible explanation of why the last update indeed does hobble performance, and an apology, clearly trying to contain the reputational damage it has sustained.
While that explanation is a perfectly adequate one – it is too little, too late. […read more]