Must Reads
There is so much to read, so much to know, so many sources to follow. And the volume of news and information just keeps growing exponentially. How to keep up? Even more, how to rediscover the serendipity of learning something new and interesting for its own sake?
Here, for your enjoyment and interest, are the articles Temin and Company considers “must reads.” They are primarily on the topics of reputation and crisis management, the media, leadership and strategy, perception and psychology, self-presentation, science, girls and women, organizational behavior and other articles of interest.
They are listed below with the most recent articles first, and to the side, by category.
We hope you enjoy them and would appreciate your comments. And whenever you have any favorite articles for us to add, please let us know so that we might include them for other readers to enjoy.
There is so much to read, so much to know, so many sources to follow. And the volume of news and information just keeps growing exponentially. How to keep up? Even more, how to rediscover the serendipity of learning something new and interesting for its own sake?
Here, for your enjoyment and interest, are the articles Temin and Company considers “must reads.” They are primarily on the topics of reputation and crisis management, the media, leadership and strategy, perception and psychology, self-presentation, science, girls and women, organizational behavior and other articles of interest.
They are listed below with the most recent articles first, and to the side, by category.
We hope you enjoy them and would appreciate your comments. And whenever you have any favorite articles for us to add, please let us know so that we might include them for other readers to enjoy.
Don’t Be Stupid; Be a Thought Leader! #6 of The 10 “Don’ts” of Corporate Social Media
Reputation Matters, Forbes, August 9, 2011
Social media is the perfect venue for real thought leadership.
We’ve already established that too much crass marketing does not work on social media, but what if your company or brand are not conducive to games, contests, interactive ads and other somewhat cutesy stuff?
What if you have a serious product or service, and a serious message to impart?
To my mind, this is really what social media was made for. Information is the coin of the social media realm, and providing great information is exactly what can distinguish your brand on social media. […read more]
Don’t Let the Interns Handle Your [Entire] Social Media Presence — #5 of The 10 “Don’ts” of Corporate Social Media
Reputation Matters, Forbes, August 8, 2011
Today’s topic, the 5th post in our 10-part series, The 10 “Don’ts” of Corporate Social Media, comes straight from our Summer Intern, Ian Anderson, so interns of the world, please do not take offense!
We talk a lot at Temin and Company about with whom the responsibility of a social media strategy and its tactical execution should reside: the young and experienced in social networks, but inexperienced in organizational strategy and marketing, or older, more experienced corporate marketers and branders, who usually have less of an innate “feel” for social media.
Clearly, corporate boards are increasingly interested in their companies’ social media presence, and CEOs are therefore becoming crucially involved. But, in many organizations, there is a power struggle going on between marketing, PR (if they are separate) and IT as to where responsibility must reside.
In organizations that have CMOs, there can be little doubt, we feel, that the responsibility rests with them. But we also feel it is crucial to have a team of very smart and engaged young people (interns…) and technology experts as well as more experienced thought leadership experts, brand strategists and marketers involved in social media strategy and execution.
Cross-generational, cross-disciplinary teams really are the way of the future anyway. Why not start with social media? […read more]
Don’t Seduce and Abandon — #4 out of The 10 “Don’ts” of Corporate Social Media
Reputation Matters, Forbes, August 7, 2011
Seducing and abandoning is never good form, be it in real life, or on social media.
But on social media the consequences can be especially dire. Many companies, in their quest to create a social media presence, may try certain things and, upon finding that they don’t work, or take too much effort to sustain, abandon them. Yet, the relics of those experiments may remain on the web, and those who find them will expect them to be “live.” If they are not, you can lose admirers and loyalty, because you have not been paying attention.
So, the theme of our fourth of 10 “Don’ts” of Corporate Social Media is to pay attention, and never seduce and abandon, but know when it is time to leave.
This series of 11 daily postings, which I have co-authored with Temin and Company’s Swarthmore summer intern, Ian Anderson, is meant to launch our efforts in helping to build reputation over social media, a top priority for almost everyone these days. […read more]
Don’t Forget to Engage: Hold Conversations — #3 out of 10 “Don’ts” of Corporate Social Media
Reputation Matters, Forbes, August 6, 2011
In social media, it really is all about the conversation — the authentic conversation, that is. In Swarthmore College student Ian Anderson’s and my third of 10 “Don’ts” of Corporate Social Media, engagement is the key.
We will continue to post one “Don’t” a Day for the next 7 days, plus a wrap-up on the 8th. Please send us your comments and thoughts. Improving the quality of marketing on social media will raise the bar for us all.
Listen and Respond
Not acting like an advertising machine is necessary, of course, but not sufficient — don’t forget to be conversational and ENGAGE your followers and fans. KPMG’s Twitter site is a good example.
High-quality, interactive content is important, but so is listening and responding to your audience in real time. Brands unwilling to cater to customers or listen to what Facebook “likers” and Twitter followers have to say (positive and negative), are on. […read more]
Don’t Act Like a Robot — #2 out of 10 “Don’ts” of Corporate Social Media
Reputation Matters, Forbes, August 5, 2011
Continuing our series of The 10 “Dont’s” of Corporate Social Media, co-authored with Temin and Company Intern, Ian Anderson, and published daily for 11 days, starting yesterday, following is #2:
Don’t Act Like a Robot; Show a Human Face
Retweet, Retweet, Reblog, Retweet, Retweet. Brands whose Twitter feed has content patterns that look like RT, RT, RT, and whose blogs and Facebook page(s) look like advertising streams aren’t getting the most out of social media.
As we stated in our introductory post, social media is social. Failing to interact with audiences — by holding contests (if brand-appropriate), asking questions, and replying to followers’ posts — is a big mistake many companies and brands make.
They seem to feel that a presence, any presence, is all that is necessary on social media, even if it is not alluring, of interest, or humanly generated. […read more]
The 10 “Don’ts” of Corporate Social Media
Reputation Matters, Forbes, August 4, 2011
As social media continues to morph moment to moment – almost every corporation and enterprise knows it should be doing something to position itself, and its products and services, over social media. Yet most simply do not know what that something is, or how to do it effectively. Davia and Social Media Intern Ian Anderson write on the “10 Don’ts” of corporate social media, and give advice for some “do’s” along the way.
Our 10 Don’ts Of Corporate Social Media:
#1: Don’t Over-Market, Be Social
#2: Don’t Act Like a Robot; Show a Human Face
#3: Don’t Forget to Engage; Hold Conversations
#4:Don’t Seduce and Abandon, But Know When to Leave
#5: Don’t Let the Interns Handle Your [Entire] Social Media Presence
#6:Don’t Be Stupid; Be a Thought Leader
#7: Don’t Be Indiscreet or Illegal
#8: Don’t Be Afraid to Admit Mistakes
#9: Don’t Forget to Use Your Brand’s Network To Create Love from “Like”
#10:Don’t Forget to Leverage Your Community
A Reading List for Following the Debt Ceiling Drama
Braden Goyette, ProPublica, July 29, 2011
This highly comprehensive list retraces the steps of the debt ceiling crisis as it occurred during the summer of 2011. […read more]
The Board’s Responsibility As Brand Guardian
Reputation Matters, Forbes, June 29, 2011
Asset value is important. Every brand has a value, to customers, potential customers, shareholders, employees, suppliers, regulators, legislators, and every key audience and key opinion leader. The board has a responsibility to maintain, protect, and enhance this value. […read more]
Learning How to Handle a Crisis
Daniel Margolis, Chief Learning Officer, June 27, 2011
This article quotes Davia on crisis management and talks about her Crisis Games and how she helps her clients cope with and prepare for the toughest situations. […read more]
About
About
Temin and Company Incorporated creates, enhances, and saves reputations.
Temin and Company also markets by leveraging the expertise, ideas, and insight of its clients to produce differentiated intellectual capital and content.
The firm helps corporations, professional services firms, and other institutions define and strengthen their public image – and their bottom line – through strategic marketing; branding; media relations; thought leadership; social media; speaker, media, and leadership coaching; financial communications; and international crisis, reputation, and risk management, with a specialty in cybersecurity crisis management, preparation, and recovery.
Strategists, coaches, writers, and social media experts are available “25/8” to assure that every crisis is addressed, and every opportunity leveraged.
Clients include the CEOs and Boards of some of the world’s largest and most well-known corporations, financial institutions, portfolio companies, pharma and biotech companies, law firms, consulting firms, publishing houses, venture capital and private equity firms, authors, politicians, and colleges and universities.