2. Must Reads

Must Reads

“When turmoil rules, go in.” — Lao Tzu

There is so much to read, so much to know, so many sources to follow. And the volume of news and information just keeps growing exponentially. How to keep up? Even more, how to rediscover the serendipity of learning something new and interesting for its own sake?

Here, for your enjoyment and interest, are the articles Temin and Company considers “must reads.” They are primarily on the topics of reputation and crisis management, the media, leadership and strategy, perception and psychology, self-presentation, science, girls and women, organizational behavior and other articles of interest.

They are listed below with the most recent articles first, and to the side, by category.

We hope you enjoy them and would appreciate your comments. And whenever you have any favorite articles for us to add, please let us know so that we might include them for other readers to enjoy.

There is so much to read, so much to know, so many sources to follow. And the volume of news and information just keeps growing exponentially. How to keep up? Even more, how to rediscover the serendipity of learning something new and interesting for its own sake?

Here, for your enjoyment and interest, are the articles Temin and Company considers “must reads.” They are primarily on the topics of reputation and crisis management, the media, leadership and strategy, perception and psychology, self-presentation, science, girls and women, organizational behavior and other articles of interest.

They are listed below with the most recent articles first, and to the side, by category.

We hope you enjoy them and would appreciate your comments. And whenever you have any favorite articles for us to add, please let us know so that we might include them for other readers to enjoy.

Hijacking Emotion Is The Key to Engaging Your Audience

Helio Fred Garcia, Fast Company, May 8, 2012

Author Helio Fred Garcia offers five strategies for audience engagement, which rest on the principle that audiences must “feel first” before they can think. At the root of this strategy—keying into an audience’s emotional response—is the amygdala, a structure within the brain’s limbic system. […read more]

Wall Street, Volatility, and Reputation

Davia Temin, Intangible Asset, May 4, 2012

Davia speaks about the importance of “intangible assets” such as trust and loyalty in brand building, specifically related to the financial crises and reputational crisis surrounding financial firms like Goldman Sachs.

If you’d like to listen to the broadcast, please contact us.»

Museum Honors Scout Anniversary

Knoxville News-Sentinel, May 2, 2012

The 100th Anniversary of Girl Scouting was celebrated by the Girl Scout Council of Southern Appalachians at the Children’s Museum of Oak Ridge. Davia, first vice president of Girl Scouts of the USA, participated in the program which included traditional singing, hands-on activities throughout the museum and the opening of a permanent Girl Scout exhibit. […read more]

Psychology of Fraud: Why Good People Do Bad Things

Chana Joffe-Walt and Alix Spiegel, National Public Radio, May 1, 2012

“Over the past decade or so, news stories about unethical behavior have been a regular feature on TV, a long, discouraging parade of misdeeds marching across our screens. And in the face of these scandals, psychologists and economists have been slowly reworking how they think about the cause of unethical behavior…” […read more]