Frederic Lee, Agenda, August 9, 2024

Tesla and SpaceX CEO Elon Musk has found a new potential opponent in the ring in Venezuelan President Nicolás Maduro, who challenged Musk to a matchup after the billionaire questioned Maduro’s proclaimed victory in his country’s recent presidential election.

The back-and-forth amounts to theatrical gamesmanship and telegraphed testosterone — similar to last year’s much-hyped showdown between Musk and Meta CEO Mark Zuckerberg — Davia Temin, president and CEO of management consultancy Temin and Company Inc., told Agenda. Yet Musk has now gone “way beyond that” in his new situation involving the Venezuelan election.

Business leaders need to take great care in terms of the weight of their words, said Temin. In the intense current geopolitical environment, it’s a time for deliberation, moderation and “trying to cool things down — not heat them up.” Boards need to think through their positions before going public with them, she said. […read more]